“Marketing is no longer about the stuff you make, but the stories you tell.” – Seth Godin
Video Marketing Solutions
Video Marketing Strategy
Developing a video marketing strategy is paramount to have before you start investing time and money into producing your own videos. There are specific videos that work better on social platforms like Facebook and Instagram that don’t work as well on your website or YouTube. Understanding the constraints of your time and where to place your efforts is going to pay off with much better video production and results.
Video Content Generation
Systematizing your video content production is imperative if you are going to stay committed to producing videos over the long haul. Understanding the basics of what you need to capture video and how to develop ideas that are going to place your brand as the expert in the field is crucial. Here at IS Digital we have several different methods for helping medical practices achieve consistent video production. If you are interested in learning more about creating videos for your practice then contact us and we would love to speak with you!
Video Content Distribution
Once you have produced the video content, you need to distribute it in the correct places so that it is seen and has an impact. This can be the most important part of your entire video content strategy! Understanding where your audience is and how to get in front of them with content that compels is the key.
Video Marketing Conclusion
“Video” really is the next level in marketing for your medical practice. It can compel, explain, and create value better than any other medium you have at your disposal. I highly encourage you to start creating and distributing video to position your brand as the expert in your field. If you need help developing a video marketing strategy or understanding how to use the videos you currently have then contact us today and so we can talk!
If you currently are not using video to shape your image online, then you are behind. The data backs us up too! Here are some fun facts about video marketing: