Search Engine Optimization
“Good SEO work only gets better over time. It’s only search engine tricks that need to keep changing when the ranking algorithms change.” – Jill Whalen
Search Engine Optimization (SEO)
What is a good website build? A quality website build has the following: Mobile friendly, responsive design, appropriate tags, relevant keywords, speed optimization, XML sitemap, good architecture, structured data markup, compressed images, etc. There is a lot in the “etc.”!
I believe that most individuals understand that building a quality website is no small task. However, the “optimization” of the website does not stop when the site is completed, and (I think) this is where the confusion is for most business owners. For your website to rank well, the search engines need to see your site as an authoritative website for the search query a customer uses in the search engine. In fact, you may have heard of the acronym E.A.T (Expert, Authoritative, Trustworthy) from a lot of experts in the field. This means that when someone types in the search phrase “Botox Los Angeles” into Google, Google is using all available information to deliver the websites that are E.A.T to the end-user. If you own a medical practice in the Los Angeles area and all you have is a webpage about Botox that consists of roughly 300 words on the subject, then the likelihood of Google seeing your website as “authoritative” is minimal, all things being equal. This is where a strategy to develop CONTENT becomes essential.
Content for SEO
Put yourself in the shoes of a search engine. If you had to choose between delivering your customer a website that had 1 page with 300 words on a subject OR delivering your customer a website that had multiple pages (or posts) with quality content on a subject. What would you choose to deliver to your customers? Chances are we would all see the website that had more content on a subject the more “authoritative” website and thus choose that website as the option to give to our customers.
Developing a strategy that produces high-quality content for your online digital presence is crucial if you are going to compete in the highly competitive world of medical aesthetics. Most of the time, this means developing blogs, articles, and other types of written content that can be shared on the internet (both on your site and other websites).
If your business struggles with producing quality content that positions your brand as an expert in your field, then consider giving our agency a call and let us perform that task for you!
Website Structure for SEO
Creating an adequate amount of content to position your brand or business as an expert in your field is the definitely a big part of achieving higher rankings on search engines. However, the way you, or the agency you work with, deploy that content across your website can also play a vital role in the SEO of your website. Partnering with an agency that has experience developing effective content and conscientiously placing that content across the website in a way that ties everything together for search engines is very important.
Here at Ink Strategies we can launch a new website or takeover an existing website and re-deploy the content within the website for better search engine optimization.
If you are not currently focusing on your websites SEO, then you are missing a big piece of your digital marketing. The data backs us up too! Here are some fun facts about Search Engine Optimization (SEO):